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Ventura
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Site PlanUnder review507 East Main Street, Ventura, California

Trade Desk Renovation Project (Project 25-0901)

Ventura

Description

Renovation of the former Bank of America building into Trade Desk headquarters with a rooftop deck, second-floor addition, and main entrance on the parking-lot side instead of Main Street. The council heard an appeal of the Planning Commission's approval; no final vote appears in the recording.

Impact summary

Puts a long-vacant prominent downtown corner back to work with hundreds of visiting employees a year patronizing Main Street, though preservationists worry about the precedent of skipping the front-door rule.

Applicant

Name
The Trade Desk
Address
507 East Main Street, Ventura, California

At a glance

Hearings
1
Public comments
1
Total mentions
1

Recorded in the meeting · City Council

Discussed

Last discussed Feb 11, 2026.

Meeting timeline (1)

Feb 11, 2026

City Council Meeting - Feb 11, 2026

Renovation of the former Bank of America building into Trade Desk headquarters with a rooftop deck, second-floor addition, and main entrance on the parking-lot side instead of Main Street. The council heard an appeal of the Planning Commission's approval; no final vote appears in the recording.

Related issues (1)

Trade Desk headquarters renovation and Main Street entrance dispute

The Trade Desk wants to turn the vacant old Bank of America building at Main and California into its headquarters with a rooftop deck — but without a main entrance facing Main Street. Preservationists say that makes it the first 'backwards building' downtown and weakens the design rules that made downtown thrive; the company says security rules require a single controlled entrance.

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